New Balance "Lady Go."

Introducing the women's exclusive workout shoes "BEAYA SPORT," "POWHER RUN," and "NERGIZE" born from New Balance. These series are designed as gym and studio fitness shoes, equipped with features that cater to various workout scenes. For this campaign, we have welcomed model Maria Tani as an ambassador and developed visual content centered around the campaign theme, "Lady Go. Stay true to yourself, and let's go."

Key Visual

Considering that these shoes are suitable for sports scenes, it was important to express the exhilaration of workouts through an active and powerful visual. By combining vibrant background colors with graphical motifs, we depict Maria Tani's dynamic movements within a vibrant world. Each background graphic represents the "BEAYA SPORT" with its power emanating, the "POWHER RUN" with a sense of speed as one starts running, and the "NERGIZE" with overflowing energy.